Tuesday 18 May 2021
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cbsnews.com - 28 days ago

Ice bucket challenge pays off in big way for ALS research

Two summers ago, everyone was getting involved in the ice bucket challenge. While critics said the challenge was just a way to make a splash without actually doing anything, the effort raised $115 million dollars in just 30 days. Jim Axelrod has more on how the social media phenomenon has impacted ALS research.


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