Monday 24 February 2020
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cnn - 10 days ago

Why the NBA All-Star Game is a runway in its own right

All-Star Weekend, which kicks off tonight, has always been a barometer for how far the NBA has come as a brand. It s where powerful forces (media, celebrity, advertisers, the league s old and new guard) meet -- and, on occasion, remember fallen icons like Kobe Bryant.


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