Monday 15 October 2018
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cnbc.com
26 days ago

Some people may hate Nike s marketing campaigns—but the brand keeps adding billions to its bottom line

Nike caused an outcry after featuring Colin Kaepernick, an NFL free-agent and controversial figure, in its 30th anniversary Just Do It campaign. But the ad didn t appear to hurt Nike s business — the brand instead saw a boost in online sales. 

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